Advertising rack



L BLACKMORE @.DvERTi SING RACK Filed May l2, 1924 Imm 5 :Si MII I IIIHIII IIMI l'IIIIIIH m lim! Patented May 22, i928..

entre We..

LLOYD BLAGKMORE, or HIGHLAND PARK, monteren, assicuro?. 'ro oAMrBELLWogon,

yor nnrnofr, MICHIGAN. f f f Anvnn'rrsrlve RACK.

appiieation 'mea May 12,

It is the primary object of my invention to construct an adjustable rack in which V'advertising pamphlets or other "literature or even articles of merchandise may be placed i y j tlonelbetweenthe arms 33 and35 so'as'to in al manner to advantageously display them and prevent ltheir being recklessly scattered about. l Y.

In a great many public places, including sales rooms, it is customaryv to place' adverlo'tising pamphlets or other literature'in boxes or upon tables so that the ptlblicgenerally may take or examine copies thereof. In such cases itinevitably follows'that the advertising matter is scattered aboutV and so l left as to present a disheveled appearance to the containers or tables and, Where more than one type of advertising is used; to mix the various types so as to render diiicult the selection of one desired type by the user. -It is one of the objects of my invention to provide a device of simple and economical construction Which will obviate the above vdiiiiculties by arranging the advertising matter in a neat and appealing manner and prevent the same being scattered about recklessly.

With the above and other objects in vievv7 my invention consists in the arrangement, combination and construction of the various parts of my improved device as described in the specification, claimed in my claims and shown` in the accompanying; drawings in which: l

Fig. l is an elevation of a modified form of my improved device.

Fig. 2 is a sectionalv view taken on line 5 5 of Fig. 4. l

Fig. 3 is a sectional view taken on line 6-6 of Fig. 4.

Fig. 4 is a detailed view showing a modification of the end of a supporting arm.

I have provided a construction Which may be built up or assembled complete be fore being attached to the display board, and have also made use of a single guide member for all of the arms. In this construction I have shown a bottom plate 25 and a top plate 26 joined together at the corners thereof by vproviding an aperture in the top plate 26 and punching a portion of the plate 25 therethrough and then riveting the punched out portion over the edges of the opening in the plate 26 as at 27. A single guide member 28 having'enlarged end portions 29 is then secured thru the tvv'o ,9,5 and 26 at approximately their 'the plate.

1924. Serial N0. 712,610.

centers,` the said guide member 28 also ezt-.f-

tending thru ,the slotsv 30, `31 and 32 of the arms A33, 34 and 35,

It will be noted that the arm 34 isp-csr space them and. obviatek the likelihood of I 'either of these side arms moving when' the otheris moved. J

The arms are held in the positionsI 4to `Which they are moved by the frictional con-l tact between the plates 25 and 26. In order to increase the frictional contact,'the metal `of either of the said platesfor both vmaybe slightly deformed so as to cause itl to rise 't `around thecentralvv portion and to be depressed around the intermediate portion'.

against which the arm members Willv bear, thus imparting a certain spring action to' It be v"noted foregoing construction that the deviceis assembled before attachment to the display board 5 and in 'order to so attach it, tacks jmaybe driven thru thel apertures in the corners of the plates'into the board. y v

In the modified form of arm shown in Fig. 7 I have embodied a detachable endv portion for the arm so as to assist in packing for shipping purposes, and also to permit the use of lheavy material in the end portions when heavy merchandise is desired to be displayed. In this construction I have disclosed a groove j 87 in the'flatportion 38 of the arm,` said groove terminating in an aperture 39. The end portion 40 is kprovided With a pair'of spaced lugs 4l adapted to bear on their inner adjacent edges against the sides of the groove 37 and a tongue 42 having a projection 43 thereon, the tongue being adapted to rest in the groove 37 and the projection 4.3 being adapted to extend thru-the aperture 39.

' l Any number of these racks of vany desired size may be placed upon a display board so as to accommodate varying pieces of r literature, advertising matter or merchandise with the result that each type will be neatly and attractively displayed.

It is obvious that various changes may be made in the arrangement, combination and v may be reasonably included Within the scope that I claimvis: l. A device of the class described, comprising a pair of plates, supporting arms positioned between lthe plates and adapted to slide therein, at least one of said plates being deformed so as to provide a yieldable portion bearing against at least one of saidl arms.

2. A device of the class described, lcomprising a pair of plates, supporting armsporsitioned between the plates and adapted to slide therein, at least one of said plates being deformed so as to provide a yieldable portion bearing against at least one of said arms, a slot in each of said arms and a guide positioned in said plates Aand extending in said slots so as to limit the movement of Lsaid arms.

3..,A device of the class described comrising a Jair .of )lates `oined together at P e lA l l s ,their corners, supportingl arms extending bef tween said plates thru the unjoined portions and ,adapted to slidebetiveen the plates,'and means adapted to limit the slidingmovement :of the arms in both directions.

4. A device of `.the class', described comprising a. pair of plates joined together at their corners, supporting arms extending be- .tvveen lsaid plates thru the, unjoined portions and adapted to slide `rbetween the plates, and

-means adapted to limitthe sliding movement of the varms in both directions, said arms .,prising a pair of plates, supporting arms poe sitioned 4between the plates and adapted to slide therein,at least one of said plates be- :ing deformed so as to provide 'ayieldable ,portionv bearing againstatleastvv one of :said

arms, a slot in'each of said arms and a guide positioned in said plates and k,extending in said slots so as to' limit the movement of said arms, said guide consisting ot a headed pin extending thru the plates.

7. An advertising device having arms eX@ tended tlierefroni,a groove kin said arm and .an aperture adjacentsaid groove, `an end portion having spaced Vlugs thereon vadapted to embrace said armonone side, one on either side vof said groove, and another 'lug tl'iereon adapted to lit into said groove on the vopposite side of said arm, saidlng having a tongue on the end thereof adapted to engage insaid aperture.

.LLOYD BLACKMORE. 

